"The magazine was one product of the company. Staging its digital reinvention for the next wave of internet innovation, which technologists call Web3, is the next big challenge. The futuristic moves come almost five years after Hefner's death and two years since the last legacy print magazine hit the newsstands. "Secrets of Playboy" is a 10-part series making headlines by featuring former employees, playmates and past girlfriends of the company's founder, Hugh Hefner, alleging Playboy had a dark side.Įven before the series' debuted in late January, company leadership posted an open letter to its website noting, "today's Playboy is not Hugh Hefner's Playboy." These plans are unfolding while an A&E documentary focuses on the company's unflattering past.
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